Best Time to Launch a Indiegogo Campaign
To maximize the impact of your Indiegogo campaign, timing is crucial. Here are key insights on when to launch for optimal results:
Best Days to Launch
Monday and Tuesday: These days are recommended as backers tend to be more engaged with their emails early in the week. Launching at the start of the week helps build momentum for the days that follow.
Optimal Time of Day:
Morning Hours (8 AM – 9 AM EST): Data suggests that launching your campaign during this window can provide a significant advantage. This timing allows for maximum visibility as backers are likely checking their emails and social media before starting their workday.
Avoid Early Morning or Late Evening: Launching at times like 2 AM or after 7 PM can lead to reduced visibility, as fewer backers are active during these hours.
Ideal Months for Launch:
March and May: These months are identified as particularly strong for launching campaigns, with May noted for generating the most backers per project. Conversely, December is typically the worst month due to holiday spending distractions.
Pre-Launch Preparation:
Plan Six Months in Advance: Successful campaigns often require extensive planning. This includes understanding your audience’s behavior and aligning your launch with their spending habits and seasonal trends.
Soft Launch Strategy: Engage your inner circle during the first 48 hours of your campaign. This initial support can create momentum that attracts additional backers during the hard launch phase when you promote to a wider audience.
Summary
To achieve maximum impact with your Indiegogo campaign, aim to launch on a Monday or Tuesday at 8 AM EST in either March or May. Ensure thorough preparation and consider a soft launch strategy to build initial support before reaching out to a broader audience.
