Indiegogo InDemand is a feature of the Indiegogo crowdfunding platform that allows campaigners to continue raising funds even after their initial crowdfunding campaign has ended.
Here’s a detailed overview of what Indiegogo InDemand is and how it functions:
Overview of Indiegogo InDemand
Post-Campaign Funding:
Indiegogo InDemand enables creators to keep their campaign page active and accept contributions indefinitely after reaching their original funding goal. This feature allows them to leverage the momentum generated during the initial campaign phase to attract additional backers and pre-orders.
Flexible Funding:
Unlike traditional crowdfunding campaigns that have strict deadlines and funding goals, Indiegogo InDemand provides a flexible environment where campaigners can continue to raise funds without the pressure of a time limit. This means they can keep selling their products and engaging with backers as long as they choose.
Key Features and Benefits
Continued Exposure:
Campaigners can maintain visibility within the Indiegogo community, which consists of millions of active users looking for innovative products. This ongoing exposure can help attract new backers who may have missed the original campaign.
Pre-Order Model:
Indiegogo InDemand essentially acts as a pre-order platform, allowing backers to pledge funds in exchange for products even after the initial campaign has concluded. This setup can significantly enhance cash flow for creators as they begin production and fulfillment.
No New Funding Goals:
Once a campaign transitions to InDemand, there are no new funding targets or deadlines. This removes the stress associated with meeting additional goals, allowing creators to focus on product delivery and customer engagement.
How It Works
Automatic Transition:
After successfully completing an Indiegogo campaign, the project automatically moves into the InDemand phase if it met its funding goal. Campaigners do not need to take additional steps unless they wish to opt-out.
Campaign Management:
Creators can update their campaign pages, including changing reward levels, project descriptions, and other details to optimize for ongoing fundraising efforts. Regular communication with backers is encouraged to maintain interest and support.
Fee Structure:
The platform charges a fee of approximately 5% on funds raised through InDemand, along with payment processing fees. This structure is similar to that of standard Indiegogo campaigns.
