Transitioning your campaign to Indiegogo InDemand is a straightforward process, whether you started on Indiegogo or another crowdfunding platform like Kickstarter.
Here’s how to make the transition effectively:
For Campaigns Originally on Indiegogo
Automatic Transition:
If your original campaign meets its funding goal, it will automatically transition to InDemand once it ends. There’s no additional action required to opt-in; simply ensure you have checked the “Opt-In InDemand” box during your campaign setup.
Optimize Your Page:
After the automatic transition, update your InDemand page to enhance its appeal. This includes refining your project description, updating visuals, and adjusting reward tiers as necessary.
Continue Engagement:
Keep communicating with your backers through updates and messages to maintain their interest and support.
For Campaigns Originally on Other Platforms (e.g., Kickstarter)
Create a Draft:
Start by creating a draft of your Indiegogo InDemand page using content from your original campaign. Do not launch this page yet; it’s just a draft for review.
Contact Indiegogo:
Before launching, send an email to the Indiegogo team at indemand@indiegogo.com. Include the link to your draft and the link to your original campaign for approval and confirmation of previous funds.
Submit for Approval:
Once you’ve sent the necessary information, wait for the Indiegogo team to review and approve your request. They will convert your draft into an active InDemand campaign.
Launch Your Page:
After receiving confirmation from Indiegogo, you can launch your InDemand page. Make sure to inform your community about this transition and set up a redirect from your original campaign page to guide backers to the new InDemand page.
Maintain Momentum:
Keep promoting your InDemand campaign and engage with backers regularly to sustain interest and encourage new contributions.
Additional Tips
Use Flexible Funding:
When setting up your InDemand campaign, choose flexible funding options to maximize fundraising potential without a fixed goal.
Leverage Your Existing Audience:
Continue to engage with backers from your original campaign through updates and social media to drive traffic to your InDemand page.
Monitor Performance:
Utilize analytics tools provided by Indiegogo to track engagement and adjust strategies as needed for better results.
By following these steps, you can successfully transition your crowdfunding efforts into Indiegogo InDemand, allowing you to continue raising funds and engaging with your backers beyond the initial campaign phase.
