The Indiegogo VIP scheme refers to a marketing strategy used by campaign creators to incentivize early backers and build a dedicated audience prior to launching their crowdfunding campaigns. This approach often involves offering exclusive benefits to individuals who express interest in the project before it officially goes live.
Key Features of the Indiegogo VIP Scheme:
- Early Access and Discounts: Individuals who sign up as VIPs may be given early access to the campaign and exclusive discounts on their contributions. This can be facilitated through a reservation funnel where potential backers pay a small deposit (often around $1) to secure their VIP status and guarantee the best possible pricing when the campaign launches.
- Exclusive Perks: The VIP scheme often includes special perks that are not available to regular backers. These perks can range from unique merchandise, behind-the-scenes access, or even personalized experiences with the creators. This exclusivity creates a sense of urgency and encourages potential backers to commit early.
- Engagement Through Communication: Campaign creators typically maintain communication with VIPs through email sequences, providing updates and encouraging them to participate once the campaign goes live. This engagement helps solidify buyer intent and increases the likelihood of conversions on launch day.
- Community Building: By creating a VIP group, campaign creators foster a sense of community among early supporters. This can lead to increased word-of-mouth promotion as VIPs feel more connected to the project and are likely to share their excitement with others.
Data Collection for Targeted Marketing: The process of signing up for VIP status allows creators to gather valuable data about interested backers, enabling them to tailor their marketing strategies effectively. This data can inform future campaigns and help refine messaging to better resonate with potential backers.
