Kickstarter Success: When to Launch Your Campaign for Maximum Impact

Best Time to Launch a Kickstarter Campaign

Best Day of the Week:

Tuesday is identified as the optimal day to launch a campaign. It tends to have the highest number of projects launched and the most backers per project. This is because, by Tuesday, people are settled into their workweek, making them more likely to engage with new projects.

Best Time of Day:

Launching at 8 AM EST is recommended. This timing allows your campaign to gain traction throughout the day, giving it visibility as “new and noteworthy” before the majority of campaigns launch around noon. Early launches also cater to the U.S. market, which is significant for crowdfunding.

Best Month: May is generally considered the best month to launch a campaign, as it sees a higher average number of backers compared to other months. December should be avoided due to lower funding activity during the holiday season.

Consider Seasonality: If your product is seasonal (e.g., summer items), it’s best to launch during that season, even if fulfillment occurs later. For example, launching a portable air conditioner in summer aligns with consumer needs.

Avoid Weekends and Holidays:

It’s advisable not to launch on weekends or during major holidays when potential backers may be less engaged or distracted by personal commitments.

Campaign Duration:

Aim for a campaign length of about 30-45 days. Longer campaigns can lead to diminishing returns as interest wanes over time

Conclusion

To maximize your Kickstarter campaign’s success, aim to launch on a Tuesday at 8 AM EST in May, while considering the seasonality of your product and avoiding weekends and holiday weeks. Proper planning and timing can significantly enhance your chances of reaching funding goals and achieving visibility in a crowded marketplace.